Behind the scenes
Saleint was started in 2013 by Mahima Tripathi. Mahima has been associated with the Hospitality and Tourism industry since 1999. She started her career at Marriott WelcomHotel in New Delhi India as a events coordinator and moved over to sales with Ananda in the Himalaya’s at their Delhi sales office. She moved to Canada in 2006 and her last job in India was with the Imperial, New Delhi – a renowned, 5 diamond hotel, where she was responsible for the key leisure travel accounts.
She re-started her career in Canada with Starwood hotels and worked at 2 of their properties in Toronto before moving out west as a Director of Sales with Magnolia Hotel & Spa, establishing herself within the Canadian hospitality industry through her dedication, hard work and perseverance. In 2010, she joined back Starwood with Four Points by Sheraton where she was responsible for the sales, marketing and revenue decisions for the property till its closure in 2012. In 2011, she took on the additional responsibility of chairing the Four Points Coop, which comprised of Directors of Sales & Marketing and the General Managers of 9 hotels within Ontario. All along, Mahima continued to invest in herself. She has certification in both Marketing and Revenue Management from eCornell. She has also completed a course in Strategic Selling, which was offered by Starwood and delivered by a certified Master Connections trainer.
In 2012, Mahima took on a new path within the industry by joining HelmsBriscoe and in 2013 she established her own company – Saleint Inc. Mahima has multitude of experience – from India to Canada (and across Canada) and from events coordinator to an entrepreneur, she brings in diverse points of view, unique insights and perspectives from both sides of this customer focused industry. Today Saleint Inc. offers representation services, sales and business development services, sales consultancy and sourcing for the meetings & events segment.
WHY WAS SALEINT ESTABLISHED?
The most prevalent challenge today is shortage of qualified and trained human resource. This is coupled with shorter turn around expectations from the client and higher revenue requirements by the owners. The industry has ever-changing standards requiring constant update, training and re-learning. Together, it leaves no opportunity to plan, execute, evaluate and to think creatively. Smaller the organisation, the harder it gets. These were some of the reasons that lead to the creation of ‘Saleint’.
WHO IS SALEINT TODAY?
Saleint Inc. is a boutique sales & marketing firm headquartered in Toronto (Canada). We focus on B2B sales within the Hospitality and Tourism sector. The team works with its’ clients to grow their brand within the Canadian & US Travel Industry by applying Strategic Sales and Marketing efforts and by utilising our Industry knowledge and expansive client network.
We know that everyone sells – we sell ourselves during interviews, when negotiating with friends and family, when we argue, we even sell ourselves to our lover; think about it! The difference is that some of us do this consciously while others as it is their job. At Saleint – we sell because it comes naturally to us. This is what we are passionate about Closing a deal, finding a new client, up-selling, mentoring the next sales associate are things that give us an adrenaline rush.
SIGNIFICANCE OF THE LOGO
Fire in our logo reflects our passion. The 3 prongs stand for our client (you), us (Saleint) and our client’s client (your client).The vibrant colours show our enthusiasm, professionalism and dedication towards our clients, our work and the industry.
STUDY #1: In October 2019, our Sales Trip into Dallas (Texas) with our DMC client was planned for 2 escorted days. This time we were meeting brand new agencies with our clients. We had already done the needed research when planning this visit, which is what allowed us to focus and target specific companies. Of the 7 organised meetings:
- 2 Virtuoso agencies (meet our non-virtuoso DMC client), showed interest in furthering the business partnership.
- 3 sent their 2020 & 2021 group requests within the week, which when coverted would generate over USD 45,000.00 in revenue.
- The other two being host agencies, allowed our information to be circulated among their staff, few of who reached out with prospective FIT business.
STUDY #2: July 2018, the Sales Trip for one of our DMC client spread over 5 days, 23 meetings, 2 cities (Toronto & Montreal). It was planned into cities with pre-existing brand awarness (because of initial sales calls and prospecting calls by Saleint).
Within 10 days of completing the sales trip, we successfully:
- Booked C$6800.00
- Confirmed C$23,000.00 in group booking.
- Generated leads over C$175,000 which included a brochure inclusion.