Peruvian DMC needed to generate revenue growth and an
increase in brand awareness within the North American trade community.
Peruvian DMC needed to generate revenue growth and an increase in brand awareness within the North American trade community. Known only to a few travel advisors, the incoming operator was ready to expand.
Activities and marketing efforts were planned to ensure there were ample touch points between the FAM date announcement and the actual execution of the trip.
Organize and host webinars to generate interest in the destination. Follow up with newsletter and allow for attendee sign up. Utilize digital tools to market and promote the FAM trip. Qualify the applicants and make recommendations to the DMC for their final approval.
Leading up to the FAM and 10 days post, leisure business valued at over USD 100, 000 was generated as leads; of which USD 15,000 was confirmed for May 2022. The travel advisors who were in attendance shared their experience with their followers on social media while in destination, creating traction for Peru. The attendees also connected the DMC with industry colleagues furthering revenue generation not only for Peru but also for Argentina, Brazil, and neighboring countries in which the DMC operates.