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Destination Hotel Korea (South) Marketing

South Korea: Where Tradition Meets Innovation in MICE

This is where ancient temples and palaces stand alongside gleaming skyscrapers, bustling markets fill the air with the aromas of spicy street food and freshly brewed coffee, and a rich cultural heritage seamlessly blends with cutting-edge technology. Welcome to South Korea, a destination that is redefining the boundaries of meetings, incentives, conferences, and exhibitions.

Seoul: The Pulsating Heart of MICE

Seoul, the capital city and the center for most MICE events, pulsates with energy and creativity. This vibrant metropolis has been crowned the ‘Best MICE City’ for nine consecutive years by Global Travelers GT (which you can read about here), and it’s easy to see why. From the sprawling COEX Convention & Exhibition Center to the sleek Seoul Convention Center and the expansive KINTEX, Seoul boasts an array of world-class meeting facilities that can accommodate events of any size and scope.

Offering a 360-degree virtual tour, you can start looking at COEX today! Click here to look at the virtual tour or check out their floor plans by clicking here.

But Seoul is more than just a collection of venues. It’s a city that seamlessly blends tradition and innovation, where attendees can explore ancient landmarks like Gyeongbokgung Palace and the National Museum of Korea before indulging in the city’s shopping, dining and nightlife. When it’s time to unwind (or meet), Seoul’s 300 hotels (with over 100,000+ keys) offer many options that suit every taste and budget. From global luxury brands to regional and local familiar brands like Lotte, Banyan Tree, and Shangri-La, the city’s accommodations are as diverse as they are impressive.

Josun Palace South Korea
Josun Palace

A wonderful example of the high levels of hospitality that exist in South Korea is that of Josun Hotel. With a collection of hotels in their portfolio under the Marriott Brand, the Josun Palace hotel (a luxury collection) truly stands out. With 254 rooms and suites, the hotel boasts an impressive Art Collection sure to impress your delegates and you!

While Seoul is at the heart of most MICE events from North America, it’s just the beginning.

Paradise City Hotel
Art Paradiso Hotel

Incheon is an up-and-coming destination and a forever gateway to Korea. This waterfront city is home to the cutting-edge Songdo Convensia and the luxurious Paradise City resort complex, offering a wealth of options for events and incentives.

Check out the Paradise Hotel & Resort by clicking here And the Art Paradiso Hotel by clicking here.
Jeju Island at sunrise
Jeju Island

And then there’s Jeju Island, a stunning volcanic oasis off Korea’s southern coast. Designated as a UNESCO World Natural Heritage Site, Jeju is a nature lover’s paradise, with its lush green countryside, towering volcanic peaks, and stunning coastlines. But Jeju is more than just a pretty face. The island boasts state-of-the-art convention infrastructure and a wide range of unique event venues, from luxurious resorts to outdoor spaces and historic sites. Haevichi Hotel Jeju,  with its modern design and breathtaking ocean views, is the perfect retreat for attendees looking to unwind in style.

For an immersive experience, here is something truly unique – witnessing the incredible Haenyeo divers, a tradition recognized by UNESCO. These fearless women, averaging 60 years of age, have mastered a dying art passed down through generations. Discover the fascinating culture and admire their strength as they plunge into the ocean’s depths, showcasing a side of Jeju you won’t want to miss. Learn more about the Haenyeo divers and this one-of-a-kind experience.

 

Support for MICE planners

At the core of Korea’s MICE success story is a commitment to partnership and support. The Korea Tourism Organization offer a wealth of resources and incentives for MICE planners, from venue selection and program planning to marketing support and on-site coordination. Whether you’re planning an intimate board meeting or a grand-scale exposition, the Korean MICE team will be with you every step of the way.

South Korea is more than a destination to consider. It is a symbol of a new era in meetings and events, where tradition and innovation, nature and technology, and culture and commerce come together in a swirl of colour, energy, and endless possibility.

So why settle for the ordinary when you can have the extraordinary?

Come and experience Korea for yourself. Your attendees will thank you.

Get in Touch

Ready to start planning your Korean MICE adventure? Reach out to the Korea Tourism Organization or the Jeju Convention & Visitors Bureau for more information and support. And be sure to check out our previous blog for even more inspiration and insights.

South Korea is waiting for you. Discover a MICE destination that will leave you and your attendees in awe.

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Destination Food & Dining Korea (South) Marketing

South Korea: The Ultimate Destination for Engaging Conferences and Incentives

As a meeting planner, you’re always on the hunt for the perfect destination to make your conference or incentive truly unforgettable. Somewhere that will leave your delegates buzzing with excitement, create lifelong memories, and leave a lasting impression. Well, we’ve got just the ticket: South Korea.

Korea is a vibrant, dynamic country that seamlessly blends rich tradition with cutting-edge modernity, offering a unique experience that will captivate even the most jaded traveller. From the pulsating energy of Seoul to the serene beauty of the countryside, Korea is a sensory feast that will inspire, delight, and motivate your delegates.

Immerse in K-Culture

K-pop and K-beauty are two of the hottest trends sweeping the globe, and Korea is the epicentre of it all. Most attendees love getting in on the action with hands-on K-pop dance classes where they can master the moves of BTS or Blackpink, or head into a studio and record their own K-pop album or then K-beauty workshops where they can learn the secrets of achieving that flawless, radiant complexion that’s all the rage.

But it’s not just about following trends – K-culture is about embracing a vibrant, youthful energy that celebrates self-expression and creativity. It’s about letting loose, having fun, and experiencing something new and different. And in Korea, the heart of K-culture, your delegates will be fully immersed in this hottest vibe.

Discover a Rich Heritage

Of course, Korea is more than just the latest trends. This ancient country boasts a rich, fascinating history and culture waiting to be explored. From grand palaces and serene temples to bustling traditional markets and quaint folk villages, there is a wealth of historical and cultural attractions which will give your delegates a deeper understanding and appreciation of this captivating land.

Gyeongbokgung Palace at Night in Seoul, South Korea
Gyeongbokgung Palace at Night in Seoul, South Korea

Imagine strolling through the majestic grounds of Gyeongbokgung Palace, the largest and most iconic of Korea’s five grand palaces (in the picture below). Or wander through the colourful stalls of a traditional market, taking in the sights, sounds, and aromas of exotic spices, fresh produce, and handmade crafts.

Indulge in Culinary Delights

Korean cuisine is a foodie’s paradise; bold flavours, vibrant colours, and endless variety. From spicy kimchi and savoury bibimbap to tender bulgogi and refreshing naengmyeon, there’s a wealth of delicious dishes just waiting to be tried. And with a food tour or cooking class, your delegates can indulge in these culinary delights and even learn how to make them themselves.

Kimchi, Korean Fish Cake Soup, Korean Rice Cake, Bulgogi, Seaweed Salad, Bibimbap - some of the foods in South Korea.
Foods from South Korea Top (L-R): Kimchi, Korean Fish Cake Soup, Korean Rice Cake Middle (L-R): Bulgogi, Korean Hot Pot Bottom (L-R): Seaweed Salad, Bibimbap, Kimchi

In South Korea, mealtimes are about connection and community. Sharing a meal is a way of bonding and building relationships, and your attendees will love the warm, convivial atmosphere that comes with dining Korean-style. Whether it’s gathering around a sizzling barbecue grill or passing dishes of banchan (Korean side dishes) at a traditional table setting, these are the kinds of moments that foster camaraderie and create lasting memories.

Spousal Activities

We know well how important it is to keep the spouses engaged and happy, which tends to be as important as a successful event. And in South Korea, there are a plethora of unique and memorable activities that are sure to delight. We have the two most popular listed here:

  1. Immerse in Tradition with a Hanbok Fitting: The Hanbok is Korea’s traditional clothing, renowned for its vibrant colours and elegant designs. A Hanbok fitting is a fun and memorable way for spouses to experience Korean culture firsthand. Attendees get to try these stunning outfits, striking poses in front of a mirror and feeling like royalty for the day. This is a unique photo opportunity that will create memories.
  2. Relax and Rejuvenate at a Traditional Spa: Korea is famous for its jjimjilbang, traditional saunas that offer a range of relaxing treatments. A day at the spa is the perfect way for spouses to unwind and rejuvenate. Lounging in a warm bath, getting a soothing massage, or trying out a unique treatment like a scrub or facial will keep the spouses relaxing and engaged for hours. Many spas also offer amenities like restaurants, game rooms, and sleeping areas, making them a great place to spend the day.

These are some of the unforgettable experiences that will make your event truly special.

So why settle when you could give your delegates the experience of a lifetime in South Korea?

With its captivating culture, rich heritage, delicious cuisine, and amazing spousal activities, Korea is a destination for meeting planners who want to create an unforgettable event to inspire, motivate, and delight. And might we add – at a good price.

Start planning your Korean adventure today and prepare to take your events to the next level.

Your delegates will thank you!

Ready to learn more? Check out these resources:

Might we add that one of the biggest perks of hosting an event in Korea is the wealth of incentives and support available? From subsidies for accommodation and transportation to tax deductions and planning assistance, there are a multitude of ways to make your budget go further and your event even more impactful. Reach out to your Korea Tourism Office Representative today by clicking here.