Navigating the Modern Sales Process: Touch Points – How and How Many?

In today’s fierce marketplace, excelling in the modern sales process is vital for businesses aspiring for growth. A key aspect of this process involves identifying and utilizing touchpoints to curate a smooth customer journey. So, what are these touchpoints, and how many should one incorporate into the sales plan? Let’s dive into ‘touchpoints’ and examine their needs in the sales process.

What is a Touchpoint?

Touchpoints symbolize any interaction or encounter occurring between your company and its clients or potential customers, spanning both online and offline channels. These consist of website visits, social media exchanges, emails, phone conversations, live chats, in-person conferences, and any other mode of communication.

The primary goal of touchpoints is to engage potential clients, inform them about your offerings, and prompt them to make purchases. In today’s digital age, touchpoints have significantly evolved to encompass numerous channels and platforms where clients can connect with your brand.

How Many Touchpoints Does One Need?

The ideal number of touchpoints differs based on business size, industry sector, target demographic, and overarching marketing strategy. However, research (generic) indicates that it generally takes 7-13 touchpoints for a prospect to transition into a customer.

To refine your sales procedure, it is essential to embrace a multi-channel strategy that caters to diverse customer inclinations. Implementing a blend of online and offline tactics—including email marketing campaigns, social media engagement, content marketing initiatives, in-person events, webinars, and telephone calls—ensures maximum impact.

Having spent over two decades in the sales industry, I vividly recall being told during my first-ever sales initiation that an average of 5-8 contact points are needed to close a deal. By 2012, this number had risen to 8-12. In today’s tourism sector, one must consider at least 15-20 touchpoints before the sale can be initiated. This increase is attributable to heightened competition, multiple channels and decreased attention spans. 

Our B2B Brand Awareness Package offers 10 to 18 touch points in a year. Click here for details

Here are some tips for effectively utilizing touchpoints in the B2B tourism sector:

1. Know your target audience: The first step in completing a sales process is to know your target market. Knowing them, just their company name and the destinations they sell is not enough. You need to know their communication preference, the likelihood of adding new products, and how they would like the engagement to look like. Learning this early in the sales process helps create a bond quickly.

2. Maintain consistency across all platforms: Your brand should have a consistent voice and style throughout all touch points. Refer to your brand guide and share it with team members responsible for creating your brand’s messages. Consistency helps establish trust and familiarity with prospects.

3. Customize your approach: Adapting your message to address individual customer preferences and demands can significantly enhance engagement and lead to higher conversion rates.

4. Embrace technological advancements: In today’s digital age, using technology to manage touch points along the B2B customer journey is crucial. Use Customer Relationship Management (CRM) systems to keep track of client interactions and essential metrics like conversion rates and response times. Implement email marketing tools for specialized campaigns or deploy chatbots on your site for immediate support.

5. Monitor and analyze: Keep a close eye on the performance of different touch points by measuring essential metrics like engagement, click-through rates, conversion rates, and client feedback. Use this information to optimize your sales process.

6. Follow up consistently: Proactive follow-ups after meetings, sales pitches, or conferences build long-term connections and sustain customer interest. Reach out via email or phone to further discussions on possible partnerships or address any concerns they may have. Regularly checking in with partners, sharing updated materials, and asking for feedback shows your dedication to their success.

Effective sales process navigation requires a well-rounded combination of touchpoints to connect with potential clients. By carefully integrating various channels into your sales funnel consistently and targeting the right audience, you’ll be well-prepared to guide potential clients through their buying journey and ultimately convert them into loyal customers. 


Three Key Benefits of Having a Customized 404 Error Page on Your Website

Have you ever been browsing the internet and come across a page or link that led you to a 404 Not Found error? It might have looked something like this.

Maintaining a website takes time. The more pages a site has, the more attention is needed. One page that often gets overlooked is the 404 error page.

A 404 error occurs when a user clicks on a broken or dead link. This could mean a few things – that the URL has changed, the page has been deleted, or it never existed, or then that there was a misspelling in the URL. A generic 404 error page template exists and gets activated for every website built. But a personalized page has its benefits including an improved user experience on your website and reduce bounce rates. It can also strengthen your brand’s image.

Let’s explore the top three reasons why creating a custom 404 error page is a smart move to make sooner rather than later.

1. Improved User Experience


When visitors encounter a 404 Error page, they often get frustrated and may close the website altogether. This error might happen because of something beyond your control, like a typo. However, you can turn this negative experience into a positive one. How? Present them with an engaging message that lightens the mood. Show that you care about their satisfaction by including relevant links to your site. A well-designed 404 page consists of the following:

  • A clear statement informing users that the desired page is unavailable.
  • Links to important pages on your site like home, contact us, or other relevant pages.
  • Main header and footer navigation

It’s totally up to you to add a search bar if you want. However, it’s important not to send users away from a 404 error page to another site.

Making it easier for users to find what they’re searching for will encourage them to keep browsing and leave on a positive note.

2. Displaying Your Brand’s Identity

A customized 404 error page is an excellent chance to showcase your brand’s character and creativity. Instead of generic broken link text, use humor, captivating visuals, or brand-specific messages to help turn the situation around. Whether it’s a funny image or a sympathetic message recognizing their disappointment, surprising users can make them more forgiving of errors.

Take a look at some inventive examples of 404 error pages below.

3. SEO Advantages

Although it might not be obvious, a custom 404 error page can positively impact your website’s search engine optimization (SEO). Enhancing user experience and providing useful links and information on your custom error page encourages visitors to stay longer. It improves engagement metrics and overall SEO performance. Plus, a well-crafted custom 404 page indicates that your website is well-maintained and focused on users’ needs, boosting its credibility with search engines like Google.

Spending resources and effort on a personalized 404 Error page to represent your brand has numerous benefits. It effortlessly conveys to site visitors that their needs matter, making them more likely to return. It also presents a unique branding opportunity and helps with SEO rankings, something all website owners prioritize.


Navigating the Silence: Understanding and Overcoming the Rise of ‘Ghosting’ in a Connected World

In our fast-moving society, staying connected has become easier than ever. However, a troubling trend known as “ghosting” is rising. Ghosting is the sudden disappearance of communication in personal and professional relationships, often without explanation or warning. Think of it as putting something in an Amazon cart but never checking out or removing the item from the cart. Amazon carts get ghosted quite often, which is why they have automated the follow-up. Have you ever tried leaving a cart with items in the digital world? Try, and your inbox will be flooded with reminder emails from the retailer giving you reasons to complete the purchase quickly!

But what do you do when you get ghosted by a job seeker, employer, client, or supplier? More people prefer ghosting over confronting issues. As someone ghosted by a mentee, I wanted to explore the possible reasons behind this phenomenon.

Probable reasons for Ghosting:

  • The Digital Divide

    A significant contributing factor to Ghosting is the wide adoption of digital communication tools. Instant messaging, emails, and social media have made it possible for people to interact without ever meeting in person. While this appears convenient initially, it can lead to detachment from others and create a false sense of anonymity.

  • Drowning in Communication

    As our devices are inundated with endless emails, texts, and notifications daily, it’s no wonder some individuals succumb to communication overload. To cope with this situation, they may choose to withdraw completely, ghosting those they no longer wish to interact with.

  • Perceived Lack of Consequences

    Online communications often have an apparent absence of consequences for one’s actions. This perception might encourage people to ghost others since they may not have to face them again in real life. A lack of accountability motivates individuals to ghost rather than address complex issues or engage in uncomfortable conversations.

  • Avoiding Confrontation

    Many people dread confrontation and feel uneasy discussing challenging subjects or delivering unfavourable news. Ghosting offers an easy way out from these potentially stressful situations by allowing these individuals to vanish and cut off contact altogether, bypassing awkward discussions entirely.

  • Evolving Cultural Values

    Engaging in meaningful conversations can appear unnecessary or even cumbersome in our rapidly changing world, emphasizing efficiency and speed. Consequently, Ghosting (by those doing it!) is possibly considered a time-saving and low-effort method to manage relationships.

So, what’s the best way for businesses to maximize their time and resources? Avoid being Ghosted.

  • Transparent Communication

    One approach is to emphasize transparent communication right away. By outlining expectations and developing feedback and discussion channels, companies can cultivate a setting where Ghosting is less likely. We’ve begun incorporating an expiration date to establish a clear deadline when submitting proposals to clients. If there’s no response or confirmation, we consider it submitted and move on.

  • That Personal Touch

    Moreover, we ensure our potential clients meet or engage with us. A personal touch could be over coffee, lunch, or a casual greeting. With those located remotely, we schedule a ‘let’s get to know each other’ call where we learn about their family and passion.

  • The Three-Strike Policy

    This rule also applies to vendors. In the first month, we monitor their ethics and response times. They get a maximum of three strikes. If we see a trend wherein we always have to follow up for a response, we terminate their service as swiftly as possible. Quick and efficient communication is vital for project success in today’s fast-paced business world. When vendors don’t respond or exhibit a disinterest in maintaining open communication channels, it casts doubt on their professionalism and dependability.

Are there some cookie-cutter responses one could use instead of Ghosting? Yes, indeed, and feel free to copy and paste these for your business use:

  • For prospective employees: 

    Thank you for the opportunity! I am humbled to have been considered. I regret that I cannot accept the position. I took up another job. It was a tough decision as both organizations are where I hoped to work one day; unfortunately, they both came at the same time. I want us to stay connected as one never knows when our paths may cross again.

  • For clients:

    Thank you for the proposal! After review and internal discussion, we have chosen to halt our activities, and we will not be moving forward at this time. I’ll reevaluate when our budget allows us to invest in a project with you.

  • For vendors:

    Sorry! Our team cannot cope with the demand, so our level of service has been impacted. There are several options, but give us another try, and we will not disappoint you. Allow me time to get the service levels back on track, and we will reach out to you as soon as we give you the quality that you deserve.

  • When you need more time to respond: 

    Thank you for reaching out. I’ve received your message, and I’m currently looking into the matter. I’ll be sure to provide you with a detailed update by [specific day or time frame]. I appreciate your patience and understanding.

  • When you are unable to fulfill a request: 

    I hope this message finds you well. After reviewing your request, I regret to inform you that we cannot accommodate it at this time due to [brief reason, e.g., capacity, policy, etc.]. We value our relationship and want to explore alternative solutions that meet your needs. Let’s schedule a time to discuss this further.

  • When you are reviewing multiple proposals: 

    Thank you for submitting your proposal. We are in the process of reviewing all the submissions and will be making a decision by [specific time frame]. We will notify you of the outcome as soon as possible. We appreciate your patience.

  • When you are not ready to make a purchase: 

    I appreciate your follow-up. At the moment, we are not ready to proceed with a purchase, but I will keep your information on file for future reference. Please feel free to check in with us again in [time frame].

  • When you need to decline an offer: 

    Thank you for the offer. After careful consideration, we have decided not to move forward with it at this time due to [brief reason, e.g., budget constraints, different direction, etc.]. We appreciate the opportunity and will reach out if our situation changes.”

These templates can be adjusted to fit the specific context of the communication, considering the relationship. Personalizing the message to maintain a warm, professional tone is always good. If you have not found a template for your specific situations, reach out to us. We create content and would be happy to draft a response up. Check out our content creator service.

To sum up, various factors contribute to Ghosting’s prevalence – digital disconnection, absence of consequences, avoidance of confrontation, communication overload, and evolving cultural norms. While Ghosting might seem like an easy escape at times, it can produce adverse outcomes for everyone involved. To foster healthier and longer-lasting professional and personal connections, we must reassess our communication habits and aim for more transparent and courteous interactions. Use of a cookie-cutter response is better than no response at all.

Hotel Korea (South) Marketing

Discover Soulful Hotels in Seoul: Top 5 Tranquil Retreats for Your Incentive Groups

Seoul, the dynamic capital of South Korea, is an exciting destination for incentive groups seeking memorable and unique experiences. To fully immerse in the city’s vibrant atmosphere and rich culture, consider these soulful hotels that cater perfectly to the needs of your incentive groups. Each will provide you with a seamless combination of luxury, comfort, and captivating charm.

1. The Shilla Seoul: A Sanctuary in the Heart of the City

Nestled amidst tranquil gardens and boasting stunning views of the city skyline, The Shilla Seoul merges tradition and contemporary design to create an oasis of calm in Seoul’s fast-paced heart. This five-star property, a member of Leading Hotels of the World and winner of the Forbes Travel Guide Awards, offers world-class facilities and personalized service to ensure that every group’s stay is nothing short of spectacular.

From the moment you step into its impressive lobby adorned with elegant Korean artwork, you’ll know you’ve found something salient at The Shilla Seoul. With 464 well-appointed guest rooms and suites, this hotel offers plenty of space for your group to unwind, especially after exploring the city.

Are you seeking a local experience? Check out the Korean suite. The only ‘ondol-style’ room at the hotel where a traveler can experience the traditional beauty of Korea. Reasonably popular among international visitors, it is one great way to treat your delegates to something unique.

The Shilla Seoul is renowned for its culinary offerings – from exquisite French fare at La Yeon, awarded three Michelin stars, to the finest Korean cuisine at Ariake. Your group can also enjoy international flavours at The Parkview buffet-style restaurant or indulge in afternoon tea at The Library.

Let’s talk relaxation and rejuvenation. The Shilla Seoul’s exclusive Guerlain Spa promises sublime treatments that will leave every attendee feeling refreshed and ready for their next adventure, be it in Korea or back in the office. For those who desire to maintain their fitness routine while travelling, the hotel features state-of-the-art fitness facilities & indoor and outdoor pools where guests can enjoy a serene workout amidst beautiful surroundings.

Aside from its luxurious accommodations and amenities, the hotel’s expert team can help create bespoke experiences that cater to your group’s interests. From traditional tea ceremonies to cultural tours or even a private cooking class with a renowned chef – The Shilla Seoul is dedicated to making every stay memorable.

Seamlessly blending traditional Korean charm with contemporary luxury, The Shilla Seoul provides an outstanding setting that will delight participants and elevate your incentive program. Make sure to explore their special offers when planning your visit to deliver exceptional value and choose from a range of well-organized experiences on-site.

And don’t just take our word for it – with over 1,900 TripAdvisor reviews and a reputation for excellence; The Shilla Seoul stands as a leading choice among top-tier hotels for corporate gatherings. Unlock new possibilities for your incentive programs at The Shilla Seoul.

To plan your visit or learn more about their services and amenities, contact them at

+82-2-2233-3131 or visit their website for further details.

2. Lotte Hotel Seoul: The Epitome of Luxury and Elegance

Located in the heart of the central business district, this opulent five-star hotel offers a prime location for business and leisure travellers, making it perfect for your incentive group. Its proximity to popular tourist attractions, shopping districts, and a wide range of culinary delights makes it a convenient choice for guests seeking to explore the vibrant city. From the moment you step into the grand lobby, you’ll be greeted with an ambiance of sophistication and refinement. The hotel’s striking design seamlessly blends contemporary elements with traditional Korean aesthetics, creating a unique and captivating atmosphere. Every detail has been carefully curated to ensure a memorable stay for guests.

The rooms and suites at Lotte Hotel Seoul are designed with the utmost comfort and luxury in mind. Each room is elegantly furnished, featuring modern amenities and breathtaking city skyline views. Whether you choose a standard room or opt for a more lavish suite, you can expect nothing short of excellence in terms of comfort and style.

Dining option? Well, Lotte Hotel Seoul offers a diverse range of culinary experiences. From fine dining restaurants serving international cuisine to traditional Korean eateries offering authentic flavours, there’s something to satisfy every palate. Indulge in gourmet delights prepared by talented chefs who take pride in creating culinary masterpieces using the finest ingredients.

The hotel boasts of an indulgent spa, one which is designed to pamper your delegates on their incentive trip or work-action. Built in 1979 in the heart of Seoul, its floor plan is similar to Lotte Hotel Seoul rooms, and you can feel the symbolic beauty of traditional Korean beauty in a cozy and relaxed atmosphere. Choose from a variety of treatments and therapies. From a body recharge treatment to an ultimate restorative journey, unwind in the tranquil ambiance as skilled therapists work their magic to melt away stress and tension.

The hotel also features a modern indoor pool where guests can take a refreshing dip or simply lounge by the water. In addition to its luxurious accommodations and amenities, Lotte Hotel Seoul is well-equipped with top-notch and versatile meeting facilities that cater to corporate and leisure events. State-of-the-art audiovisual technology, professional event planning services, and attentive staff ensure that every event succeeds.

Overall, Lotte Hotel Seoul is a haven of luxury and elegance in the heart of Seoul. Its impeccable service, stunning views, and wide range of amenities promise an unforgettable experience for every guest. Your incentive program participants will stay comfortably and make special memories at Lotte Hotel Seoul.

Make sure to check out their enticing offers on their website before sending out your RFP. The Sulwhasoo Spa brochure is also available online.

3. Banyan Tree Club & Spa Seoul: A Sanctuary for Relaxation

Nestled amidst the bustling metropolis, Banyan Tree Club & Spa Seoul offers a serene sanctuary to a traveller. Situated at the base of Namsan Mountain, this luxurious hotel boasts breathtaking panoramic vistas, creating a tranquil atmosphere perfect for incentive groups seeking a soulful experience.

Offering elegant comfort and modern amenities, nearly 90% of the rooms feature a serene relaxation pool that your delegates can unwind in after a work-action day. They will either revel in breathtaking views of the city skyline, majestic mountains, or panoramic landscapes based on the room types selected and allocated at check-in. Every room at the hotel is designed to provide a tranquil oasis amid the bustling city – tailored to satisfy varying individual preferences.

Offering some of Seoul’s best dining experiences, the Banyan Tree Club & Spa, Seoul, offers its guests Korean delicacies and European creations. The Granum dining lounge is an all-day restaurant offering seasonal menus that keep freshness all year round. Of all the dining options, their moon bar is something to shine a light on. Ideal for full moon nights, guests get to enjoy beautiful views of Seoul and Namsan spread out in panorama.

Talking about highlights, one of Banyan Tree Club & Spa Seoul is its sumptuous spa. Your incentive group will be able to indulge in a range of rejuvenating spa treatments designed to pamper and revitalize the body and mind. From soothing massages to invigorating facials, the skilled therapists at the spa will ensure that each guest experiences pure bliss and tranquillity. The hotel offers on-site yoga classes for those seeking inner peace and balance. Guests can participate in these classes led by experienced instructors, allowing them to unwind and reconnect with themselves in a serene environment. The practice of yoga not only promotes physical well-being but also helps to calm the mind and reduce stress.

In addition to its wellness offerings, Banyan Tree Club & Spa Seoul features an outdoor pool where guests can take a revitalizing swim while enjoying the picturesque surroundings. The pool area provides a peaceful oasis where guests can relax and soak up the sun or take in the beauty of nature.

The hotel’s gallery (or its gift shop) is unique because it immerses guests in Korean culture and art. Displayed is a collection of masterpieces by local artists. This cultural immersion adds depth and meaning to one’s stay, providing an enriching experience for incentive group guests.

Are you planning something for the hockey league? The Banyan Tree Club & Spa should be your first choice. With an Ice Rink on-site (only during winter), practice is just a puck throw away.

Banyan Tree Club & Spa Seoul is an ideal choice regardless of the reason for travel. For incentive groups, the hotel adds a soulful experience. Beyond this, the hotel offers a sanctuary for relaxation and rejuvenation with its serene location, luxurious spa, on-site yoga classes, revitalizing outdoor pool, and cultural immersion through its art gallery. Your incentive group will undoubtedly appreciate the tranquil atmosphere and the opportunity to unwind amidst the bustling metropolis.

Peruse their website for more insights, special offers and the image gallery.

4. Park Hyatt Seoul: Contemporary Luxury

Located in the heart of Gangnam, it is a contemporary luxury hotel that offers a perfect blend of modern design and warm hospitality. The Park Hyatt, a 5-star hotel, is an ideal choice for incentive group guests seeking extraordinary experiences and lavish comforts. The hotel’s 185 contemporary rooms and suites are designed to provide a sense of serenity amid the bustling urban landscape. With floor-to-ceiling windows offering breathtaking city views, guests can enjoy the stunning scenery from the comfort of their rooms. Thoughtfully furnished with luxurious amenities to ensure a comfortable and memorable stay, Park Hyatt Seoul goes beyond just luxurious accommodations. The hotel features a range of amenities designed to enhance the overall experience for incentive groups.

Guests can indulge in relaxation at the luxurious spa, where they can enjoy a variety of rejuvenating treatments and therapies. The state-of-the-art fitness center allows guests to maintain their fitness routine while travelling. Additionally, the indoor infinity pool provides a serene environment for guests to unwind and take in panoramic views of the city.

When it comes to dining, Park Hyatt Seoul offers three remarkable on-site restaurants that cater to diverse culinary preferences. The Lounge provides a sophisticated setting for afternoon tea or evening cocktails, while Cornerstone offers a contemporary dining experience with its selection of premium meats and seafood. For those looking to explore Korean cuisine, The Timber House serves traditional dishes in a cozy atmosphere, accompanied by an extensive selection of premium spirits.

In a World of Hyatt, what sets Park Hyatt Seoul apart as a soulful hotel for incentive groups is its commitment to providing exceptional experiences. The hotel’s attentive staff ensures that every guest receives personalized service and attention to detail. Whether arranging special activities or organizing unique experiences, the hotel goes above and beyond to create unforgettable moments for incentive group guests.

With its modern design, luxurious accommodations, exceptional amenities, and commitment to personalized service, the hotel provides an ideal setting for guests to relax, rejuvenate, and create lasting memories.

Take a sneak peek at their website, and make sure to check out their photo gallery.

5. Rakkojae Seoul: Traditional Korean Charm

A visit to Korea is incomplete without a Hanok Village stay!

This exquisite boutique hotel is located in the historical Bukchon Hanok Village, which offers an authentic Korean experience. A traditional Hanok-style property, with its beautifully restored architecture and just seven guest rooms, the Rakkojae is ideal for small incentives and groups offering an exclusive and intimate setting.

Stepping into Rakkojae Seoul is like stepping back in time, as the hotel embraces the charm and elegance of traditional Korean culture. The meticulously preserved architecture showcases the beauty of Hanok design, with its wooden beams, tiled roofs, and tranquil courtyard garden. This attention to detail creates a serene ambiance that transports guests to a bygone era.

At Rakkojae Seoul, guests can immerse themselves in Korean traditions through culturally immersive activities. Engage in a traditional tea ceremony, where you can learn about the art of tea preparation and experience the tranquillity it brings. Participate in calligraphy lessons and discover the beauty of Korean characters as you create your masterpiece. These activities provide a deeper understanding of Korean culture and allow guests to connect with their surroundings meaningfully.

To complete the cultural experience, Rakkojae Seoul offers traditional Korean meals served in-room. Delight in authentic flavours and dishes that showcase the rich culinary heritage of Korea. Each meal is prepared with care and attention to detail, ensuring a memorable dining experience for your incentive group.

The exceptional service at Rakkojae Seoul is delivered with genuine warmth and hospitality. The staff goes above and beyond to ensure every guest feels welcome and well cared for. From personalized recommendations for exploring the surrounding cultural hotspots to arranging transportation or assisting with any special requests, the team at Rakkojae Seoul ensures that every aspect of your stay is seamless.

After a day of exploring the nearby cultural attractions, such as Gyeongbokgung Palace and Insadong Street, the tranquil courtyard garden at Rakkojae Seoul serves as a peaceful oasis. Take a moment to unwind and relax in this serene setting, surrounded by the beauty of nature. In conclusion, Rakkojae Seoul is a soulful hotel offering an authentic Korean incentive group experience.

What’s truly unique about the Rakkojae?

Their sustainable mindset! For 30 years, they have been pursuing sustainable development methods while focusing on the next 30 years of growth. They practice what they call a new ‘village hotel’ concept. In their own words, hotels in large cities have space limitations and must connect their guestrooms vertically with an elevator. By converting an entire village into an inn, the alleyways become the horizontal elevators, and the individual Hanoks operated by Rakkojae become the guestrooms.

Rather deep and soulful in Seoul!

No matter where you send your RFP in Seoul, each hotel will surprise you and your delegates. Bringing the local Korean flare and combining it with service levels often higher than those in North America, your guests could not be in better hands.

Have a Seoul-ful experience in Korea!

Korea (South) Marketing

South Korea: A Hidden Gem For Cyclists Thinking ‘Asia’

South Korea is renowned for its pop culture, technological advancements, and mouth-watering cuisine. But did you know it’s also a haven for cycling enthusiasts? Its stunning landscapes, impressive infrastructure, and growing emphasis on eco-friendly living make it the perfect place for two-wheeled exploration. Read on to uncover five compelling reasons why South Korea should be your next cycling destination.

1. An Extensive Cycling Network – Yes, you read that right! Boasting over 5,000 kilometers of interconnected cycling paths, South Korea features major links like the gorgeous Four Rivers Trail stretching from Incheon to Busan. With comprehensive physical and digital signage, cyclists of all abilities can confidently navigate their way through this paradise.

2. Breathtaking Landscapes and Scenery – South Korea presents a diverse array of scenic beauty for every cyclist. From Seoul’s vibrant streets to the calm countryside and captivating coastlines of Jeju Island, each turn unveils something new to captivate your senses. Additionally, the ever-changing terrain ensures that every ride suits your desired challenge level.

3. Immersive Cultural Experiences – Cycling through South Korea is an all-encompassing cultural journey. As you pedal past quaint villages, ancient temples, and bustling traditional markets, you’ll dive deep into Korean customs and traditions. Along the way, indulge in delicious local flavors to make your two-wheeled adventure even more unforgettable.

4. Cyclist-Friendly Cities in South Korea – In recent years, the growing passion for cycling in South Korea has led to a shift in driver attitudes, the development of cyclist-only tunnels, and exclusive biking lanes, making the roads safer and more enjoyable for cyclists. The well-maintained urban and rural routes empower cyclists to confidently embark on thrilling adventures. What’s more? South Korea’s trains come equipped with bike racks, allowing cyclists to effortlessly combine rail travel with biking to explore greater distances.

Ready to experience the ride of your life? Dive into the world of South Korean cycling now!

5. Budget-Friendly Adventures – Cycling in South Korea is surprisingly affordable—from accommodations and food to transportation costs. Reasonably priced bike rentals and equipment ensure that travelers of any budget can experience the thrills of discovering South Korea on two wheels. The icing on the cake is that South Korea has many bike-friendly hotels and accommodations, so you can rest and recharge after a long day of pedaling.

Some of the must-ride routes include the coastal trail from Busan to Seoul, the UNESCO World Heritage course along the Seoul City Wall, and the scenic path skirting the Seoul Mountains. So, which adventure will you embark on first?

Design Marketing

The Top Graphic Design Trends of 2023: A Mid-Year Review

In recent years, graphic design has become an increasingly important aspect of modern communication. With the rise of social media and other digital platforms, businesses and individuals alike are in constant need of visual representations that convey a message or emotion. As a result, the field of graphic design has seen many trends emerge, each one bringing something unique to the table. From minimalist designs to bold color choices, there is no shortage of innovation happening in the world of graphic design.

As we walk into the second half of the year 2023, what can we expect to see in the realm of graphic design? In this article, we will explore the latest trends and predictions for how this creative field continues to evolve.

  1. Bold Typography: Large, bold typography with unique fonts and creative layouts is expected to continue to be a popular trend in 2023. This expressive approach to typeface works well for making a strong impression and allowing text to stand out against busy backgrounds.
  2. 3-D Design: The integration of three-dimensional elements into graphic design adds depth and dimension to designs. These elements can range from photo-realistic renderings to hand-drawn illustrations with a sense of volume and contour. Expect this trend to gain traction as designers further explore the possibilities it offers.
  3. Minimalism: The minimalist design philosophy centers around clean lines, simple shapes, and limited color palettes. This enduring trend streamlines visual communications, helping viewers focus on critical messages without unnecessary distractions.
  4. Gradients: Gradients have resurfaced as a vibrant way to add subtle depth without interrupting design simplicity. Their popularity shows no sign of waning come 2023 – watch for gradients to be incorporated alongside bold typography or 3D design for a modern look.
  5. Sustainability: Green thinking influences not only materials but also the aesthetic choices of designers. Sustainable design practices are becoming increasingly important as businesses seek Eco-friendly solutions that strike a balance between style and environmental responsibility.
  6. Abstract Art: Abstract art in graphic design brings an experimental edge to creative work with geometric shapes, bold colors, and unconventional compositions. Some designers find inspiration in abstract fine art movements, incorporating aspects of these styles into their creations for a distinctive look.
  7. Hand-drawn illustrations: Hand-drawn illustrations add a personal touch to designs and are expected to remain popular in 2023.
  8. Retro-inspired designs: Nostalgia for past decades is expected to continue to influence graphic design trends in 2023, with designers incorporating retro-inspired elements like vintage typography or color schemes into their work.

As we move further into the future, artificial intelligence (AI) is becoming increasingly integrated into the world of design. AI will play a crucial role by automating certain tasks and helping designers to streamline their workflows, allowing them to focus on creativity and innovation.

Our Graphics Design team is here to help your business enhance its visual aesthetics. Schedule a no-obligation call today by clicking here.
Food & Dining Marketing

Heart-Warming Christmas Foods & Drinks that we Love!

White Christmas is definitely delightful. A cold one, not so much. A reason why we have put together our 5 favorites for this time of the year.  They will not only warm your heart, but also your body and soul.


The yummilicious beverage is believed to have been created by the Mayan around 2,500–3,000 years ago. The cocoa drink was an essential part of Aztec culture by 1400 AD, and they referred to it as xocōlātl. The drink became popular in Europe after being introduced from Mexico to the New World and has undergone multiple changes since then. To have this prepared with water or milk tends to be a personal preference, and I like both. But when it comes to hot chocolate add-ins, nothing beats traditional marshmallows or whipped cream. The lightness and creaminess created by melting marshmallows or whipped cream into hot cocoa beautifully balance the thickness and richness of the chocolate perfectly.


Thanksgiving and Christmas tend to be dominated with pie capturing nearly 87% of the market share. Not surprising, considering the two holidays revolve around food; a meal incomplete without dessert. During winter, dry fruits become an essential part of the diet which is why a pie made of pecans is given. This delicious, and mouth-watering buttery sweetness does well warm with a scoop of ice cream.


Christmas cake is an English tradition that began as plum porridge. A traditional English Christmas cake is made with moist Zante currants, sultanas (golden raisins), and raisins that have been soaked in brandy, rum, whisky, or sherry. The cake may be covered in layers of marzipan, then icing, and is usually decorated, often with plaid ribbon bands and Christmas models such as snowmen, fir trees, or Father Christmas. In certain parts of the world, soaking fruits in alcohol is celebrated as it marks not only the start of the holiday season but a reason to be joyous, and merry.


Here is another drink that I particularly look forward to during the holidays. It is popular during this time of the year because of its warm temperature and flavors. Cinnamon, nutmeg, and vanilla bean are all synonymous with Christmas. Alcohol could be added and the preferred choices include brandy, rum, bourbon, or whisk

A tried and tested Eggnog recipe

And finally,


Now that I have not had it in a while. The fragrance of cinnamon lingers at home hours after the drink has been prepared and consumed. Its warmth and coziness bring a smile to the frosted lips and cheeks that otherwise would have taken their own time to be thawed.


Related: Foodie Tour in Costa Rica

Food & Dining Korea (South) Marketing

4 Must-Do Healthy Activities in Korea

  1. Jimjilbang literally means ‘heated rooms’, a place where locals come to unwind, engage and hang out while enjoying a host of health and beauty rituals that go beyond a quick soak. The cost to enter a jimjilbang is between ₩7000 and ₩20,000 (CAD 7 – CAD 20) and it varies based on the day of the week, the time of the day, and its location. Koreans have long believed that perspiring in these hot rooms has a medicinal effect and could help improve blood circulation, reduce stress, clear out the pores and possibly help with weight loss. They certainly make for a great place to meditate, relax, and unwind especially for tourists who may have spent a long day exploring the city.
    Suggested article for a first-timer at a Jimjilbang
  2. Korean Ginseng is a bitter-tasting root with a strong flavor whose shape resembles that of a human body. It is said to contain plenty of amino acids, vitamins, and minerals, including saponins or ‘ginsenosides’. Ginsenosides are known to boost immunity and help fight cancer as well as provide a quick recovery from fatigue. Korean Ginseng is a high-quality souvenir and can be purchased in department stores, supermarkets, road shops, and ginseng specialty shops when in Korea.
  3. Makgeolli has the longest history among all of Korea’s traditional alcohols. Made by mixing steamed glutinous rice or wheat with nuruk, a fermentation starter culture, and water, the mixture is left to ferment. Extremely nutritious and low in calories, Makgeolli is 80% water and 6–8% alcohol. An unfiltered beverage, it contains lactic acid and lactobacillus bacteria, at the level found in yogurt. It also contains dietary fiber. All in all, it aids digestion, improves immune function, and slows the aging process
  4. Temple Stay is a unique opportunity to experience Korean Buddhism, its daily lifestyle, rituals, and spirituality. It entails staying at a Buddhist temple and engaging in daily monastic activities, a wonderful way to rediscover oneself. Imagine waking up to the sound of temple bells that sweep through the mountains, rendering peace in the hearts of temple visitors. A temple stay provides sanctuary from city life and offers space for meditation and holistic healing. A typical temple stay program includes a Buddhist service, seon meditation, the 108 prostrations, and communal work. Some programs also educate participants on monastic meal offerings and tea ceremony rituals.


We recommend seeking medical consultation from your doctor before engaging in any of the suggested activities while in Korea. A doctor knows what is best for you!

Food & Dining Marketing

Foodie Tour in San Jose Costa Rica

The farm-to-table experience in San Jose is nothing short of a MUST DO when visiting Costa Rica.

A globetrotter, I appreciate the gastronomic diversity and as a foodie, I love it! If you are considering a night or two in San Jose, make sure to add this experience to your itinerary!

This journey began at 4:00 PM when we met the organizer and our guide for the evening, Adri who took us to our first spot – Cabra Negra.  Here, we met the Coffee Brew-master who walked us through the process that a coffee bean endures, the types of filters & coffee apparatuses one could use, and that of extracting the most flavor from your ground coffee. OMG to say the least!

DID YOU KNOW? Coffee drinking in Costa Rica is more of a social 4 PM event, unlike here where it is a ‘wake me up’, the daily morning requirement of the sleep-deprived desperate worker bee.

The varying texture of the filter and the number of drip holes makes the world of a difference to the taste, something I got to learn that day. 3 different types of coffees were paired with delicious appetizers.

Just as we were getting ready to head, we were surprised with a cold brew containing a hint of rum and mint. Exactly what the taste buds needed to help us through till the next stop – Arbol de Seda.

Veg CevicheOffering vegetarian food, the Chef aims to show the world that ‘meatless’ food could be tasty too. True that! The vegetarian ceviche was a scrumptious blend of flavors where the softness of avocado mixed with the crunchy coconut crisps blended in the coconut milk made tangy by pineapple chunks; all of which came through in every bite. This unexpected goodness left me craving for just a little more.

To wrap up our stop, we were served baby corn in tempura(ish) batter (image above) and corn tortilla topped with mushrooms, onion, and avocado. Our hearts gleamed, once again, just as we were setting foot to leave, a door opened to reveal a secret room and the tastiest drink of my life. The Astral Speak Easy Bar is a great spot for individuals that savor a good mix based on astrological signs. I sure did end up spending a lot more time chatting with the bartender here! (follow her on insta

“Vamos vamos” I was told, “the hosts at Isolina are on hold”.

A home turned restaurant, they have maintained the original elements which gives this quaint restaurant a homely feel. Focusing on farm-to-table, they use local ingredients. To my surprise, the local potato-like starchy appetizer was the perfect tastebud refresher to the main course which was sweet potato, baked & served with cherry tomatoes and mushrooms. Despite a full stomach, I managed to make a little more space for desert.

What a night! And we were not done yet. To shake things around, our last stop (finally!) was Zuntra where we learned the art of being a bartender mixing our own drink. Unfortunately, we were under supervision. No drink is complete without the Cacique in Costa Rica and a small pour is all a fable drinker needs.

Thinking back and to this day, I salivate as the tastes still linger in my mouth. An experience that still warms my heart. And the stomach, which still craves for a little more.

In gratitude to the tour host, the chefs, and the servers, all of whom came together making my journey through San Jose a memorable one!

Something else you may want to check out – 7 Good Things To Know About Kimchi
Destination Marketing Slovenia

Slovenia – A Hidden Gem Worthy Of a Detour

This green country is tucked away in Central Europe offering something for every traveler and lots of love for everyone.

Its diverse topography consists of four major European geographic landscapes – the European Alps, the karstic Dinaric Alps, the Pannonian, and Danubian lowlands & hills, and the Mediterranean coast. A reason why landscape tends to change every 10 minutes of driving. The green heart of Europe shares a 670 KM long border with Croatia, making it an ideal dual destination combination.

Whether you are about being one with nature or are a wine connoisseur, you will leave Slovenia satiated. One can enjoy a green holiday in Slovenia as much as a gastronomical or wellness experience. The unique ways to explore the destination include active holidays, spa & health resorts, food & wine journeys, culture, and romantic getaways to name a few.

When one thinks of nature, limestone caves are the first to come to mind. After all, there are over 13,000 caves across the country and nearly 200 open to the public. Of these, Postojna Cave and Predjama Castle are must-do attractions.

Known for its diverse gastronomy, Slovenia’s culinary scene is influenced by its neighboring countries – Italy, Austria, Hungary, and Croatia. One can taste dishes from no less than 24 gastronomical areas and 3 wine-growing regions. There is keen interest in its local micro-breweries too. Slovenia received its first Michelin star in 2020 and the latest edition of the guide features 58 Slovenian restaurants. Local ingredients transformed into unique culinary creations.

No matter when your travels take you to Slovenia, it is a gem worth the detour. Imagine a private saxophone concert in a Karst Cave or a winemaker that surprises your clients after a long cycling tour. Every experience made possible by Roundabout Travel Experiences, a Slovenian incoming operator specializing in awe-inspiring journeys across Slovenia, Croatia, Montenegro, and Serbia.

Saleint Marketing Agency is managing the North American Sales office for Roundabout Travel Experiences.