Categories
Marketing

How a Strong (and Beautiful) Online Presence Helps You Sell More Trips

The travel industry is evolving fast, and the agents who look sharp and unique online are closing more deals.

These days, most travellers start planning their next trips from their smartphones or laptops, not in person. In 2024, the global online travel market was valued at over $500 billion, and it’s expected to more than double by 2030. That’s a clear sign travellers are spending big online and travel agents in the U.S. and Canada who stand out digitally are the ones getting noticed.

Read the stats here à Navan Online Travel Booking Statistics 2025

According the Global Market Insights Report for 2025, the online travel- agency market will keep growing by around 8% each year, with North American travellers leading the charge. By combining your personable presence with an online travel-agency user interface will set you up for success.

See the report here à Global Market Insights 2025

First Impressions Matter

Your website and social media have replaced the storefront. Remember the days when every travel agent was in an office and the store front had a beautiful lobby or exterior, the nice sign board and posters that adorned the glass panels? And there was a brochure wall? All of this was designed keeping the client in mind. Images that are likely to catch their attention and the look & feel of the office requiring alignment with possibility their own home, making them feel at home when in your office?

Well, it is the beautiful look you want to bring online.

When someone visits your website or social media page, they will decide in seconds whether or not they want to do business with you. Do you think your current online presence instils trust in your target market?

In addition to a beautiful design, a clean layout, friendly yet authentic photos, and visible contact details make a big difference. Travellers expect pages that load fast and look great on mobile screens. These are a few things to consider as the starting point.

Learn some more tips here à Global Media Insight Digital Marketing for Travel Agencies 2025.

And remember to have a beautiful 404 page, you can read about its benefits in another of our blogs: https://saleint.ca/custom-404-error-page-benefits/

Be Where Your Travellers Are

Quite often we get told to set up the travel business on all social media platforms. To which, our first question is – do you have a consumer persona and your target market profile built out? If not, this is where you should start – from the basics.
More than 70% of all trip bookings in 2025 happened on mobile phones, and it is projected to reach 75% of all trip bookings to be done on mobile phones in 2030. Your next client is likely scrolling through vacation ideas right now on a social media channel like Instagram or even TikTok. Are you on any?.
If your website and social media are mobile-friendly and easy to use, they’re far more likely to reach out.

See the data à Amra & Elma Travel Marketing Statistics 2025

Look Professional, Earn Trust

Travellers want to book with someone reliable. A polished logo, consistent colours, and a clear message show that you take your business seriously. Across North America, agents who’ve upgraded their branding are seeing more repeat clients and higher-value bookings.

Learn more here: Vincent Vacations – 2025 Is Booming for Travel Agents

Better Branding Brings Better Clients

People spend more when they trust who they’re booking with. High-quality photos, clear messaging, and simple, attractive materials – from flyers to Instagram posts – help attract travellers who value great experiences over cheap prices.

How to do it à Global Media Insight 2025

The Takeaway

Refreshing your website, updating your logo, and staying active online helps you read more travellers and close more sales. Digital travel spending across North America keeps rising each year, so there’s never been a better time to invest in how your business looks online.

More Stats à Amra & Elma Travel Marketing 2025

A strong digital presence doesn’t just make you look better – it helps you sell more trips. Start your upgrade today and get ready for your best booking season yet.

Categories
Iceland Marketing

Chase the Lights, Feel the Fire – Only in Iceland

Iceland’s Magic Winter Wonderland: Myths, Ice, and Jeep Adventures

Winter in Iceland feels less like a season and more like you are stepping onto the set of Frozen. The land itself seems animated and alive- sleepy volcanoes under glaciers, meandering rivers carving paths into the fresh snow and skies that suddenly can erupt in dancing fire-green light. The land hosts legends that still whisper in the wind through the mountains and flow with the water of the coasts. To explore this winter wonderland effectively, you need more than just a rental car and some Google reviews. You need a Super Jeep guided by a local who knows the roads, the hidden trails and the stories that are carried by the land. This is your journey through Iceland’s south – a winter tale of myth, fire and ice – told through the eyes of an adventurer stepping into the pages of a living saga.

Reykjavík: The Gateway to the Saga

Every journey begins in Reykjavík, a city caught between mountains and sea. In winter, snow dusts its colourful rooftops, and geothermal steam rises from the earth like breath from a giant.

At its heart stands Hallgrímskirkja, the stone sentinel. Its soaring columns echo the basalt cliffs of Iceland’s coasts. From the tower, you see the city glowing warmly against endless gray seas and white mountains.

Down by the harbor, Harpa Concert Hall gleams like a frozen prism. By day, it captures what little light winter offers; by night, it reflects the northern sky. Sometimes, the aurora itself appears above, and Harpa becomes a man-made echo of that celestial dance.

Here, your guide collects you, sparing you icy roads and giving you something far greater: stories. Icelanders are born storytellers, and in their voices, Reykjavík shifts from city to saga, the threshold between ordinary life and adventure.

The Golden Circle: Where the Earth Splits and Legends Rise

The Golden Circle is more than a sightseeing loop—it is Iceland in miniature, where geology and myth collide.

Thingvellir National Park – Over a thousand years ago, Viking chieftains gathered here to form the Alþingi, the world’s first parliament. Among snowy cliffs, you can almost hear their voices carried by the wind. Yet Thingvellir is also the meeting of two continents, North America and Eurasia pulling apart inch by inch. To walk through Almannagjá gorge is to stride between worlds, both mythical and geological.

Geysir Geothermal Area – Here the earth breathes. Steam hisses from vents, and Strokkur erupts every few minutes, flinging boiling water high into the icy air. Locals once believed such geysers were gateways to the underworld, the land itself exhaling its fury.

Gullfoss Waterfall – The Golden Falls roar into a frozen canyon, their spray crystallizing into glittering ice. Folklore speaks of a woman who once tried to protect this river from exploitation, threatening to throw herself into its depths if the waters were harnessed for profit. Her spirit, some say, still lingers in the mist, guarding Gullfoss’s wild freedom.

With a Super Jeep, you move beyond the crowded paths. Hidden geothermal valleys, frozen cascades, and even the chance to ride onto a glacier itself—all become part of your saga.

The South Coast: Where Trolls and Treasure Lurk

Travelling east along the Ring Road, the South Coast unfolds like a book of myths. Seljalandsfoss appears first, a waterfall you can walk behind, its icy curtain shimmering in the winter light. A short way off lies Gljúfrabúi, “the Canyon Dweller,” half-hidden behind cliffs. Folklore says it’s guarded by elves and stepping through the narrow gap to find it feels like entering their world. Further along thunders Skógafoss, one of Iceland’s largest waterfalls. Legend tells of Þrasi, a Viking settler who hid a chest of gold behind the falls. On rare days, the sun catches the spray, and rainbows stretch across the cascade, said to mark the treasure’s glow. In winter, when the waterfall freezes into crystalline walls, the legend feels closer, as if the chest waits just out of reach. And then, the coast reveals its most haunting jewel: Reynisfjara Black Sand Beach. Here the Atlantic crashes against basalt cliffs, and sea stacks rise from the ocean like sentinels. According to legend, they were once trolls, caught dragging a ship to shore before sunrise turned them to stone. In winter storms, the waves crash with ferocity, a reminder that this beach is both breathtaking and dangerous.

In a Super Jeep, the road itself becomes part of the tale. What would be treacherous in a rental car becomes an epic ride, your guide steering you safely while telling the old stories of trolls, elves, and hidden folk that still shape Iceland’s identity.

Vatnajökull National Park: The Kingdom of Ice

Further east, the landscape grows grander still. Vatnajökull, Europe’s largest glacier, spreads across the land like a frozen king. At Jökulsárlón Glacier Lagoon, icebergs drift silently, glowing blue against the dark water. They crack and shift with deep, echoing groans, as if the glacier itself is speaking. These icebergs eventually wash ashore at Diamond Beach, where the black sand sparkles with shards of crystal ice. Each piece is sculpted by the sea into fleeting jewels, changing with every tide. Folklore whispers that the lagoon is inhabited by sea monsters, guardians of the glacier’s treasures. Standing there, watching the ice shimmer against the setting sun, it feels easy to believe. 

Multi-day adventures with Amazing Tours bring you here at the right moment, when the low winter sun makes the diamonds burn brightest against the black shore.

Into the Highlands: Hidden Winter Realms

Most of Iceland closes in winter. The Highlands vanish beneath snow, unreachable to all but the most prepared. This is where the Super Jeep reveals its true magic. At Kerlingarfjöll, snow-covered mountains rise around steaming valleys. Geothermal pools bubble in the silence, a sanctuary where fire and ice meet. The name itself means “Old Woman’s Mountains,” tied to tales of a giantess who once roamed here. To bathe in a hot spring under her watch, surrounded by untouched wilderness, feels like stepping into myth. This is Iceland at its most remote and raw. Few ever see it, fewer still in winter. Yet here you sit, a traveller in a saga, warmed by the earth while snow falls silently around you.

The Northern Lights: The Sky’s Final Gift

Every Icelandic winter journey builds toward one dream: the Aurora Borealis. The lights are unpredictable, but with an expert guide, the odds shift in your favor. Far from city glow, your Jeep becomes a warm refuge while you wait, scanning the skies.

And then, without warning, the heavens ignite. Green ribbons unfurl, twisting into arcs and spirals. Sometimes, violet streaks join them, painting the night in colors that feel otherworldly.

Old tales say the lights are Valkyries riding across the sky, guiding fallen warriors to Odin’s Hall. Others whisper they are spirits dancing, or omens of fortune. Whatever their meaning, standing beneath them, you understand why generations saw them as divine. And beyond the aurora lies another spectacle. In 2026, Iceland will witness a total solar eclipse. Amazing Tours is already preparing a journey to witness the day turn to night across these wild landscapes—a celestial event as rare and awe-inspiring as any saga.

Your Winter Saga Awaits

Iceland in winter is not gentle. It is raw, cold, and untamed. Yet within that harshness lies magic—the warmth of geothermal pools, the comfort of soup after the snow, the shelter of a Super Jeep carrying you across landscapes others cannot reach.

Traveling with Amazing Tours Iceland means trading worry for wonder. Every road becomes a story, every guide a storyteller, every sight part of a greater saga. This is more than sightseeing. It is myth and adventure brought to life. A winter tale written in ice, fire, and legend, waiting for you to step inside.